We all know how much new social media has pretty much changed the way how we view the world. Before its advent, everyone seemed so far away, so disconnected. We were all limited to our relatively small networks. “Networking” seemed to be something a privilege that only the truly personable (or those who work in Public Relations) enjoy. Ever since social networking sites (SNS) took flight, everyone was given the chance to connect with people and the best part was that it’s free.
During the early years leading to the social media boom of today, there weren’t a lot of things to do: just plain blogging and social networking per se. Nowadays you have a plethora of choices ranging from video-blogging to micro-blogging, from SNS catering to professionals to SNS catering to consenting adults (you know what I mean by this). There’s really something for everyone. Given that, competition between like web services only made the reach of social media even more vast. In effect, there’s more than one site offering the same kind of service.
Just like how the world today churned out superpowers like the USA and the UK, the digital realm also has website equivalents who lead the pack. But unlike the global political landscape, the number of users of a particular social media site is directly proportional to the power that it wields on society as a whole. In fact, if we were to create an alternate map of the world according to the number of users of such websites, we’d find Facebook as the most populated with Habbo and Twitter coming in second and third respectively. It’s also interesting to note that there are some sites which have somehow lost their power in maintaining their netizens within their borders (yes, exoduses do happen and is best exemplified by the emigration from Friendster and MySpace over to Facebook). We can also see from the map some sites which are slowly gaining some foothold in the global social media environment. It won’t be long when they will eventually surpass existing SNS giants. Who knows how long the golden age of Facebook will last. We, the netizens, dictate what’s hot and what’s not, after all.
It’s amazing how many people are already wired but that’s just the tip of the iceberg. Not everyone has access to the internet and thus what this represents is only a fraction of the entire human population. Just imagine how much bigger these redefined continents would be should everyone pick their social media ponies. An interesting paradox, however, is that no matter how big those continents could get, the power of the internet can make it feel just the opposite.